Digital marketing is expected to have a continuous growth due to its feature of encompassing each and every industry. With the growth of digital marketing the field itself is expected to create opportunities for the skilled professional to capture them.
Professionals in the digital marketing field are required to have skill-set of multiple facets comprising of analytical, communication and presentational skill along with their creativity to effectively work in a thriving marketing environment.
Professionals in every field argue about which type of employment is better. So to ensure you choose the best option for yourself in this article we are going to talk about which of the employment is better .i.e. Entrepreneurship, Freelancing or Employment.
Entrepreneurship has always been the preferred mode of employment by professionals. Even in the digital marketing field there are many successful entrepreneurs.
In digital marketing start-ups with sole proprietorship are expected to possess a skill-set apart from digital marketing. They are required to create engaging content along with creatives/designs to go along with their content. In order to do so they are required to possess skills that allow them to capture potential clients and provide them quality service in order to generate potential business from them in the future. Start-ups with less than a year of work experience are expected to provide their services at a lower cost, while maintaining their quality of work as per the industry standard.
The basic pay for a small level project ranges from $1,000 to $5,000, whereas projects that range over a span of time have the ability to keep charging a specific amount (similar to small level projects) monthly. Large projects are known to be time consuming and require a level of expertise, as a result the charge for large projects is generally between $25,000 to $50,000.
A freelancer is not a typical employee in a company, he/she has the choice of working with his desired company and desired field. Being a freelancer has become a lifestyle that anyone can adopt at any point in their life and career and it doesn’t matter how and where you do it. Being a freelance digital marketer is not for everybody as you are required to have multiple ranges of skills from content and copywriting to social media, search engine optimization, ad creation, building websites, strategy building, and design.
For many the thought of being a freelance digital marketer sounds like music, but the workload and income uncertainty seem to halt their freelancing decision. In a survey conducted on Linkedin just for USA, the average income for a freelance digital marketer is $ $51,000/yr and the average charge of a freelance digital marketer per hour is $50.
Digital marketing being an ever-growing field has a number of job opportunities. With the vast range of businesses utilizing digital marketing services, specialized digital marketing jobs and niche in the market have already started to make their own position in the industry. According to a report by Burning Glass Technologies, the number of expected jobs for skilled employees in the Digital Marketing field is expected to reach approximately 1,50,000 jobs by the end of 2020. In addition, the report states the average salary for an executive in the digital marketing is $60,000.