There’s a stereotype out there that tech companies only hire developers and programmers. If you’re looking for a creative role in tech that lets you make big picture plans, write clever copy, and even spend some days chatting with fans on Instagram, digital marketing could well be the ideal career for you.
Before we move any further let us understand the basics of Digital Marketing;
What is Digital Marketing?
Digital marketing is an umbrella term that includes any and all of the online strategies that companies use to identify, build, and target an audience in the hopes of turning them into customers. In order to do so, businesses utilize digital channels such as search engines, social media, email, and other websites.
The primary focus of Digital Marketing is to meet the customer at his disposal, its often referred to as “conversational” marketing. As a result, digital marketing has grown leaps and bounds encompassing businesses in various industries.
But we are here to know why you should be adding Digital marketing to your repertoire.
Why Learn Digital Marketing?
1- Digital Marketing Is a Constantly Evolving Industry
The rate at which technology is evolving is unbelievable; from new social platforms to new mobile technologies, every day brings a new challenge and opportunity. Digital marketing has so many parts to it but it’s almost impossible to list every aspect of the field due to the constantly changing technology and consumer evolve.
Businesses know the value of digital marketing platforms and its use in capturing their desired customers. The number of expected jobs for skilled employees in the Digital Marketing field is expected to reach approximately 1,50,000 jobs by the end of 2020.
2- Easy to Start a Career
To start a career in digital marketing you don’t need a degree or aren’t required to go to a college. Even a crash course of 1 month provides you with ample knowledge to work in the digital marketing field. Given the wide-ranging facets of digital marketing fresher’s in the field are often confused with where to start their career.
3- A Creative & Technical Field
Due to the wide ranging reach of the digital marketing field, each of which requires a specific skill set, employees are required to be creative with their work. The creativity is accompanied by technical know-how so as to record the analytical data of their work for future operations of a similar dimension.
4- Better Pay
As we mentioned earlier, there is a massive demand for digital marketing executives as a result the pat for digital marketing roles is also higher. According to a report by Burning Glass Technologies, four out of 10 jobs listed in marketing now call for digital marketing skills. In addition, the report states the average salary for an executive in the digital marketing is $60,000.
Your skills as a digital marketer are not only limited to marketing jobs but you can also be an entrepreneur and work for yourself. Here are some ways where you can work in the digital marketing field;
How to Work Online?
As businesses are moving online they are in need of employees with skill in digital marketing. The requirement for such employees is easily met by bigger firms, but firms with low capital opt for freelancer’s who are relatively cheaper than hiring a full-time employee especially for digital marketing. Even as a freelancer, a digital marketer charges $50 per hour. Freelancer are also hired on contractual basis in firms to work on specific projects.
2- Entrepreneurship / Ownership
With your skills in digital marketing you can open your own business and offer your services to firms in need of the service. Businesses with a sufficient capital but less manpower capacity, hire firms to work on their digital marketing plans.
In conclusion the opportunities in Digital Marketing are ample and you can choose what you want to become. If you are curious to get in the world of Digital Marketing, check out our online-learning services at https://www.odopodmi.com/