Since title tags are such an important aspect of search engine optimization and the search user experience, formulating and writing them effectively is a terrific low-effort, high-impact SEO task. Title tags in SEO is like the title of a book, guiding your two most important types of readers; people and robots.
What is a Title Tag?
A title tag is an HTML element that specifies the title of a web page. Here is how a basic title tag looks in its raw form;
Title tags allow you to select the displayed title in the search result. Title tags are important as they serve as the title of your website that the customer is going to see first.
Why are title tags important?
The basic reason why title tags are important as follows;
· First Impression – Your title tag is the first impression of your website, therefore it is mandatory to have a well-constructed title tag.
· Brand Leverage – As a brand you are entitled to market your business and display your Brand Name.
In case you do not provide a title tag to your website, a title tag is provided for your website according to googles preference. The title tag provided by Google may not be to your liking as there is a chance it may portray your website brand in a hostile way. Title tags are used in three places;
1- Search Engine Result
Your title tag determines (with a few exceptions) your display title in SERPs, a good title can be the make-or-break factor in determining whether or not someone clicks on your link.
2- Web Browser
You title tag is also displayed on the top of your browser and acts a placeholder. Unique and easily recognizable titles with important keywords near the front help ensure that people don't lose track of your content.
3- Social Networks
When you share your website through social links, having a title tag helps you display your desired title for the shared link.
How to write a Good Title Tag
While writing a goof title tag you should keep the following aspects in mind;
While writing a title tags it is advised to keep the character count in between 50 to 60, as there is a chance your title will be cut in short if it is too long.
It is imperative that you use keyword in your title tags. Having your most optimized keyword in your title tag can help you leaps and bounds with your SEO strategy.
· Unique Titles
Having a unique title helps search engine crawlers to identify your website as containing unique and valuable content, driving more traffic and improving performance.
· Choice of Words
While writing a title tag it is advised to avoid certain terms such as A, Or, And, etc. Instead use of actionable words are advised that encourage to take action such as Boost, Learn, etc.
· Brand Name
It is recommended to put your Brand name in the title tag. The position of the Brand name depends upon your brand position. If your brand is well-known then it should appear near the keyword, as for lesser known brand it is advised to put brand names in the end of the title tag.
Cases where Google doesn’t Use your Title Tag
There are cases when google doesn’t uses the title tag provided by you. There are more likely to be the following reasons for the actions;
· Keyword Stuffing
In cases where the title tag is stuffed with keyword, Google may choose to simply rewrite it.
· Alternate Title
While creating meta tags, we provide tags for social media queries. These tags are also sometimes used by Google to enhance their range of result. Sometimes this process leads to an undesirable title tag, in order to have a proper title tag you might want to rewrite the alternate data.
In conclusion, the data that is going on your website should be original and unique may it be meta tags or website content.